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Hi! I create custom TikTok Effects for brands.

by Dan Schenker

Dan is in the top 1% of TikTok effect creators, garnering over half a billion views. His effects include the viral “What Bagel Are You”, and he has contributed to companies like Google, TikTok, Facebook, Twitter, Squarespace, Bose, iRobot, Order Desk, NJspots, and more. Dan lives in Sussex County, New Jersey, where his wife and two kids politely put up with his absolutely unnecessary amount of puns and dad jokes and his seemingly endless collection of hobbies.

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Featured Post

Episode 4: The End of An Era?

Instagram filters are dead. Well, they will be soon, anyway. Yes, Meta is sunsetting its third-party effects creation tool, Spark, in just over a week. That, coupled with the credible threat of a TikTok ban in the US could put an abrupt halt to this subjectively brief but objectively entertaining filter creation path I've been on for the past few years. So, as is trendy around this time of year, I wanted to look back on some of the weirdest ones I've built for Instagram and Facebook. Bearded...

2 months ago • 2 min read

The year is 1996. I'm stepping up to the plate in my t-ball game, and in just a few months, Bugs Bunny would pull Michael Jordan into the Looney Tunes universe with the premiere of Space Jam. Even though my career in baseball went about as well as Michael’s, I distinctly recall Space Jam being a pivotal moment that blurred the lines between my reality and what I watched on tv. Daffy Duck and Patrick Ewing on the same screen? My 7-year-old brain wasn’t ready for that. So 28 years later, when I...

11 months ago • 1 min read
Photo of Calvero

I haven’t met too many people who are truly complacent in life. We’re well beyond the days where you can settle into a career right out of college and retire a few decades later with a pension. So we need to rely on creativity and opportunity to meet our needs. This month, I wanted to shine a light on the unconventional world of Calvero, an independent musician who is making waves in the art of creative promotion. We’ll explore how Calvero leverages his ability to spark curiosity (often...

over 1 year ago • 4 min read

Allow me to reintroduce myself Remember when I gave you that free Lightroom preset for your cell phone pictures? Or when I took photos at your friend’s wedding? Or maybe even more likely, we’ve probably been Facebook friends for a decade or more. Whether we go way back or we just met, I'm glad you're here! Let's cover the basics right out of the gate: I only send emails when I have something to say. My goal is once a month, but it's almost always less frequent than that. You can expect...

over 1 year ago • 2 min read