The year is 1996. I'm stepping up to the plate in my t-ball game, and in just a few months, Bugs Bunny would pull Michael Jordan into the Looney Tunes universe with the premiere of Space Jam.

Even though my career in baseball went about as well as Michael’s, I distinctly recall Space Jam being a pivotal moment that blurred the lines between my reality and what I watched on tv. Daffy Duck and Patrick Ewing on the same screen? My 7-year-old brain wasn’t ready for that.

So 28 years later, when I got the call that I’d be building a TikTok filter that would incorporate a core part of my childhood back into my life today, I couldn’t believe it. I honestly still can’t.

The brainchild of award-winning social media marketing agency Movement Strategy, what we built together aims to help people “in the real world” train like a Tune would. After that first phone call would come 129 hours of programming, testing, and so much debugging, multiple collaborators across multiple countries, and a handful of actually sleepless nights. Finally, ACME Bootcamp launched to the world this week.

It had an early debut at SXSW, Collider gave it a nice mention, and the campaign features Olympic athletes like Sky Brown and Peng Peng Lee.

If you're interested in learning more about what went into this and who contributed to the project, click through to my blog to continue reading.

Personally speaking, it feels like a lifetime ago when I helped you find out what bagel you were. And to reference another Looney friend of mine, that’s not all, folks.

Until next time,
Dan

PS: If we're not connected on social already, let's change that!
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